What Life Feels Like When You Have a Real Eater

Maja Mikulska

Keywords: Internet, Scroll, Conspiracy theory

Internship: The Hmm

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Instagram

A manufactured scroll, a film built entirely from vertical videos, shot with paid actors, indistinguishable from a real TikTok feed. Rather than telling a story, it simulates the act of scrolling itself: thinspo, ads, mukbangs and self-help content creating one continuous feed, pulling the viewer through shifting tones with no fixed narrator. Across the scroll, the same girls keep resurfacing, filming mukbangs from what looks like the same house: The Munch House, a name that recurs in comments and reaction videos. Over thirty creators were paid through Fiverr to make the film, its own production running on the same exchange of care for content it depicts.

Still from the short film
Still from the short film
Still from the short film
Still from the short film