Alia Leonardi

What if endless doomscrolling was a revolution?

“Moi, a Girl” showcases the interplay of semantics and imagery on social media on the topic of girlhood within the digital age. The exploration of gender performativity within meme and digital culture gives access to a world of resistance shaped by the girls of the internet. Can an online identity and a silly-cute-coquette aesthetic be the starting points of the fight against scrutinization?

Drawing on the “Theory of the Young Girl” formulated by French collective Tiqqun, cyberfeminism and postmodernist frameworks are used to reappropriate an identity constructed by consumerist culture and the male gaze. The girls of the internet act as subversive figures, with the idea that if the space exists, it should be taken over or transformed.

In this subversive exploration, stereotypically feminine craft techniques like embroidery and textiles are used in a repetitive and manual way to develop the idea that repetition provokes changes. The installation manifests as a network of objects, visuals, and texts, all interwoven to reflect the interconnected reality of the girls’ online existence and its impact on the physical world but also as a refusal to be completely perceived by an outsider audience.

this one’s for the girls and the gays <3