It's Called Art, Look It Up!

Abel van As

Keywords: Museum, Art, Magazine

Internship: 75B
Read Thesis

It’s called Art, Look It Up! is a zine about Dutch museums and museum art. In this zine the area between gossip magazines (such as Privé and Ditjes & Datjes) is examined. Especially in times when the art and culture sector is being tested by the VAT increase. It’s called Art, Look It Up! aims to make Dutch museums more accessible to people who generally do not visit museums. The zine is mainly about how visitors experience exhibitions, and in a way that makes it attractive to visit exhibitions. It includes visitor comments and an interview about a museum host to give more insight.