Marcos Kueh
Keywords: Traditional values in the contemporary, Advertising and sensationalism, Third-world self esteem
Internship: EE Exclusives | Eugene van Veldhoven
instagram.com/marcoslah
𝘉𝘢𝘭𝘢𝘯𝘤𝘪𝘯𝘨 𝘰𝘯 𝘢 𝘵𝘪𝘨𝘩𝘵𝘳𝘰𝘱𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 “𝘔𝘢𝘭𝘢𝘺𝘴𝘪𝘢’𝘴 𝘦𝘹𝘰𝘵𝘪𝘤 𝘶𝘯𝘬𝘯𝘰𝘸𝘯” 𝘢𝘯𝘥 “𝘵𝘩𝘦 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘪𝘯𝘨 𝘤𝘰𝘶𝘯𝘵𝘳𝘺 𝘸𝘪𝘵𝘩 𝘵𝘩𝘪𝘳𝘥 𝘸𝘰𝘳𝘭𝘥 𝘮𝘦𝘯𝘵𝘢𝘭𝘪𝘵𝘺”; 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘵𝘩𝘦 𝘪𝘯𝘯𝘦𝘳 𝘴𝘢𝘷𝘢𝘨𝘦 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘢𝘴𝘱𝘪𝘳𝘪𝘯𝘨 𝘌𝘯𝘨𝘭𝘪𝘴𝘩𝘮𝘢𝘯 𝘪𝘴 𝘵𝘩𝘦 𝘵𝘦𝘯𝘴𝘪𝘰𝘯 𝘱𝘰𝘪𝘯𝘵 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘥𝘪𝘴𝘤𝘰𝘶𝘳𝘴𝘦 𝘰𝘧 𝘒𝘦𝘯𝘺𝘢𝘭𝘢𝘯𝘨 𝘊𝘪𝘳𝘤𝘶𝘴 𝘪𝘴 𝘱𝘭𝘢𝘤𝘦𝘥. 𝘛𝘳𝘢𝘯𝘴𝘭𝘢𝘵𝘦𝘥 𝘢𝘴 “𝘏𝘰𝘳𝘯𝘣𝘪𝘭𝘭 𝘊𝘪𝘳𝘤𝘶𝘴” 𝘧𝘳𝘰𝘮 𝘚𝘢𝘳𝘢𝘸𝘢𝘬 𝘔𝘢𝘭𝘢𝘺, 𝘵𝘩𝘦 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘪𝘴 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘦𝘥 𝘪𝘯 𝘢 𝘴𝘦𝘳𝘪𝘦𝘴 𝘰𝘧 𝘨𝘪𝘢𝘯𝘵 𝘴𝘭𝘰𝘸 𝘤𝘳𝘢𝘧𝘵𝘦𝘥 𝘸𝘰𝘷𝘦𝘯 𝘱𝘰𝘴𝘵𝘦𝘳𝘴, 𝘱𝘭𝘢𝘺𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘪𝘥𝘦𝘢 𝘰𝘧 𝘴𝘦𝘯𝘴𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘦𝘹𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘭𝘢𝘣𝘰𝘳𝘪𝘰𝘶𝘴 𝘯𝘢𝘵𝘶𝘳𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘩𝘪𝘳𝘥 𝘸𝘰𝘳𝘭𝘥.
𝘜𝘭𝘵𝘪𝘮𝘢𝘵𝘦𝘭𝘺, 𝘒𝘦𝘯𝘺𝘢𝘭𝘢𝘯𝘨 𝘊𝘪𝘳𝘤𝘶𝘴 𝘪𝘴 𝘢 𝘤𝘰𝘯𝘵𝘦𝘮𝘱𝘭𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘦𝘭𝘧-𝘦𝘴𝘵𝘦𝘦𝘮 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘳𝘢𝘥𝘪𝘤𝘵𝘪𝘯𝘨 𝘱𝘳𝘪𝘥𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘦𝘹𝘰𝘵𝘪𝘤 𝘩𝘶𝘮𝘢𝘯𝘴 𝘰𝘧 𝘵𝘩𝘦 𝘳𝘢𝘪𝘯𝘧𝘰𝘳𝘦𝘴𝘵𝘴. 𝘈 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘢𝘵𝘵𝘦𝘮𝘱𝘵 𝘵𝘰 𝘥𝘦𝘤𝘰𝘯𝘴𝘵𝘳𝘶𝘤𝘵, 𝘶𝘯𝘵𝘢𝘯𝘨𝘭𝘦 𝘢𝘯𝘥 𝘳𝘦-𝘧𝘢𝘣𝘳𝘪𝘤𝘢𝘵𝘦 𝘵𝘩𝘦 𝘮𝘢𝘯𝘺 𝘭𝘢𝘺𝘦𝘳𝘴 𝘰𝘧 𝘤𝘰𝘮𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴, 𝘪𝘯𝘵𝘦𝘳𝘸𝘰𝘷𝘦𝘯 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘵𝘩𝘪𝘳𝘥 𝘸𝘰𝘳𝘭𝘥’𝘴 𝘱𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯 𝘰𝘧 𝘵𝘩𝘦 𝘴𝘦𝘭𝘧; 𝘢 𝘤𝘩𝘢𝘯𝘤𝘦 𝘢𝘵 𝘩𝘢𝘷𝘪𝘯𝘨 𝘢 𝘴𝘢𝘺 𝘰𝘯 𝘰𝘶𝘳 𝘮𝘪𝘴𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘰𝘰𝘥 𝘤𝘰𝘮𝘱𝘭𝘪𝘢𝘯𝘤𝘦.
𝘛𝘩𝘦 𝘳𝘦𝘤𝘭𝘢𝘮𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘰𝘯 𝘰𝘧 𝘰𝘶𝘳 𝘪𝘥𝘦𝘯𝘵𝘪𝘵𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘢 𝘨𝘳𝘢𝘯𝘥 𝘢𝘯𝘥 𝘦𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘪𝘯𝘨 𝘰𝘯𝘦 𝘧𝘰𝘳 𝘺𝘰𝘶 𝘵𝘰 𝘣𝘦𝘢𝘳 𝘸𝘪𝘵𝘯𝘦𝘴𝘴.