Joey Yan

iambb is a video installation that immerses viewers into a bedroom scene, where the public and private are no longer distinguishable. Using computer-generated elements, Instagram filters, and clothed human sculptures, iambb becomes a double-entendre of the “im baby” meme—a symbolic gesture of millennial disposition and distress—and cult fashion house Balenciaga’s logo, whose brand definitively capitalizes on political alignment; more specifically, the appropriation of Bernie Sanders' campaign t-shirt. In an increasingly virtual world, iambb tells the tale of many millennials who grew up during the cusp of ethical consumerism, stuck between the ugly truths of neoliberalism and the intense desire for stability, comfort, and status.