Hyeonjeong Joo

Keywords: Collectivity, Uniformity, Conformity

Internship: Studio Renate Boere
Read Thesis

Korean society values the relational-self within a group over an independent-self. The individual’s voice has vanished, and if one does not fit into the frame, one gets branded as a ‘misfit’.

Following a girl’s growth process, FIT IT ALL!! is a rhythmic game in which the player experiences how the individual has become uniform. In the game, people ‘naturally’ surrender to the unified atmosphere of collectivity and are captivated by the internalised uniformity. Let's feel the rhythm by entering the uniformed world through internalised pleasure and conformity.