Enea Mingorance
Keywords: Consumerism
More than 60% of the global flower trade passes through Dutch flower auction. One third of the nine billion flowers traded annually, are roses.
What is the true value of a rose? What does it reveal about us culturally, traditionally, and economically?
This work explores how the rose, traditionally a symbol of love, has become a streamlined commercial product shaped by efficiency, aesthetics, durability, and profit.
